Ecommerce glossary

COD (Cash on Delivery)

COD means the customer pays the courier in cash when the parcel arrives — the default payment method for ~65–80% of Bangladesh fashion orders.

CPO (Cost Per Order)

CPO is what you actually pay Meta per completed order — not cost per message or click. Bangladesh clothing brands often target ৳250–600 on owned checkout.

CAPI (Conversions API)

Meta Conversions API (CAPI) sends server-side purchase events to Facebook — critical when browser pixels miss iOS and in-app traffic.

Pathao Courier

Pathao is a Bangladesh last-mile courier for COD collection — Steadfast API is live in Adexcell admin; Pathao API helpers ship per merchant zone map go-live.

SSLCommerz

SSLCommerz is a Bangladesh payment gateway aggregating cards and MFS (bKash, Nagad, etc.) — typically 15–35% prepaid mix after fashion brands add it beside COD.

Cart recovery (abandoned checkout)

Cart recovery tracks incomplete checkouts and sends timed WhatsApp/SMS nudges — often with a coupon — to convert high-intent phones before they disappear to inbox sellers.

RFM segmentation

RFM (Recency, Frequency, Monetary) groups buyers into VIP, loyal, at-risk, new, and lost — so marketing and exports target the right phones, not one blast list.

BNPL (Buy Now Pay Later)

BNPL lets buyers split payment over installments — rare as primary checkout in BD fashion vs COD, but growing for trusted brands with SSLCommerz/card rails.

Order risk score

Risk score rates each new COD order 0–100 from phone format, cancel history, and trust profile — so ops auto-confirms low-risk orders and flags high-risk phones.

AOV (Average Order Value)

AOV is average revenue per order — panjabi brands often ৳800–2,500; raising AOV via bundles beats chasing cheaper CPO alone.