How to cite this page
Adexcell Bangladesh Ecommerce Benchmark 2026 — https://adexcell.com/data/benchmark/bangladesh-ecommerce-2026/ — operator bands for fashion/COD; not government official statistics.
This report consolidates bands Adexcell uses in Robot diagnosis, client audits, and strategy calls — blended with public market growth context (Statista/e-Conomy BD). Use it to sanity-check your CPO, COD mix, and ops leakage against peers — not as financial advice.
Market size context (2026)
Direct answer
Bangladesh ecommerce revenue continues double-digit growth toward 2027 in analyst models; fashion remains a top category — but SME seller churn stays high without owned checkout and courier discipline.
Fashion COD share
65–80%
Operator band
Facebook-only ad spend
৳15k–25k/mo
Typical audited
Custom setup (Adexcell)
৳7,000
Published price
Hosting (Adexcell)
৳1,800/yr
Published price
Cost per order (CPO) benchmarks
Direct answer
Cold-traffic clothing CPO on weak tracking: ৳400–1,200+. Owned checkout + CAPI: often ৳250–600. Above ৳800 sustained — fix funnel before budget increases.
Operations & margin leakage
Direct answer
Courier COD reconciliation gaps cost 5–12% margin when Pathao/Steadfast statuses are not tied to admin; inbox-only repeat rates ~8–15% vs ~25–40% on owned platform with loyalty/WhatsApp.
Channel mix benchmarks
Direct answer
Facebook-only sellers: 100% paid re-acquisition per order. Daraz: 15–25% commission drag. Owned site + Facebook demand: best LTV data; prepaid mix 15–35% after SSLCommerz + trust UX.
Client outcome ranges (confidential averages)
Direct answer
Adexcell confidential cases (2024–2026): Shitarah ~140 orders/mo; Nusratify Mart 250+/mo with ~37% lower cost-per-ad; Afiyatiq ~70/mo from 5–8 on micro budget — timelines vary by catalog and execution.
