Confidential case study
Shitarah requested no public website or social media links. Metrics and story are shared with permission; brand assets are anonymized where needed.
When Shitarah came to Adexcell, they were already spending real money — ৳15,000 every month on Facebook ads. The problem wasn’t effort. The problem was infrastructure. Panjabi buyers in Bangladesh want COD, fast replies, size clarity, and proof the shop is real. A Facebook page alone can’t deliver that at scale.
What was broken before Adexcell?
Direct answer
Shitarah ran 20–30 orders/month on ৳15k ad spend with Messenger-only ops — no purchase pixel, Eid inbox chaos, and CPO that made scaling impossible before owned checkout.
Ad spend
৳15k/mo
Before
Orders
20–30
Before
Orders
~140
After ~90 days
What we changed in the first 90 days
Direct answer
Adexcell replaced the leaking bucket in ~90 days: catalog structure weeks 1–2, COD platform + couriers weeks 3–5, Pixel/CAPI/GA4 weeks 6–7, then purchase-optimized ads and Eid inventory through week 12.
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Why orders jumped while ad stress dropped
Direct answer
Owned checkout let Meta optimize on purchases — CPO fell, COD reconciled in one dashboard, and retargeting compounded toward ~140 orders/month without proportional ad increases.
Operator insight (Faysal Gazi)
Panjabi brands die on sizing confusion. We put size charts above the fold, Bangla + English, and tied every ad creative to a landing SKU — not the homepage. Conversion rate moved before we touched the budget.
Could this work for your panjabi brand?
Direct answer
If you’re under 50 orders/month but spending ৳10k+ on ads, you match Shitarah’s pre-platform profile — fix checkout and tracking before scaling creative; book a free audit for an honest readiness call.
