B2B services
Turned Signal Partners’ expertise into a searchable growth system
Signal Partners · 2025 · 6 months (retainer)
Signal Partners had deep expertise and thin search visibility. Adexcell fixed technical foundations, rebuilt the content model around buyer questions, and set up measurement so leadership could see qualified pipeline — not just traffic charts.
Role
Technical SEO, content system, measurement
Timeline
6 months (retainer)
Delivery
US specialist consultancy · Remote
18 rebuilt
Priority pages
Critical errors cleared
Crawl issues
+41% YoY form starts
Qualified leads
2 expert pieces / month
Editorial cadence
Challenge
Service pages were thin. Blog posts competed with each other. Internal links were accidental. Tracking stopped at pageviews. Content calendars chased interesting topics instead of the questions that precede a sales conversation.
Solution
We cleaned crawl issues, consolidated duplicates, mapped high-intent questions to services, and introduced answer-first briefs with expert review. Schema, internal linking rules, and conversion events made both discoverability and sales response measurable.
Approach
- 01
Technical audit and Search Console cleanup
- 02
Intent map from sales calls, CRM notes, and query data
- 03
Service page rebuilds with proof and FAQs
- 04
Editorial system with expert review and answer-first structure
- 05
Conversion tracking tied to consultation requests
Project timeline
Month 1
Technical baseline
Crawl fixes, indexation cleanup, redirect hygiene, and analytics event design.
Month 2
Architecture
Topic clusters, service page outlines, and internal linking rules approved with partners.
Months 3–4
Content engine
Rewrite priority pages, publish answer-first articles, and train subject-matter reviewers.
Months 5–6
Compounding
Expand clusters, refresh winners, and review qualified lead quality with sales.
Project notes
Engagement
Tell us the problem. We will return with a plan.
Share goals, constraints, timeline, and the systems you already run. You get a clear recommendation — fit, approach, and next step — without a theatrical pitch.