Retail operations
Built RetailFlow so store teams finish work on the floor
RetailFlow · 2024 · 18 weeks
RetailFlow needed one place for opening checks, merchandising tasks, and photo proof. Adexcell designed and shipped a cross-platform app with offline capture, role-based queues, and a manager dashboard that finally showed what was done.
Role
Research, mobile product, API, manager console
Timeline
18 weeks
Delivery
Multi-store retail chain · Pilot in 12 locations
12 live in week 16
Pilot stores
+34% vs. sheets
Task completion
Works without Wi‑Fi
Offline use
Same-day status
Manager visibility
Challenge
Tasks arrived through chat groups, email, and shared sheets. Managers could not see completion in real time. Spotty store Wi‑Fi made browser tools painful. Regional leads asked for photo evidence, but files vanished into personal phones.
Solution
We shadowed associates on shift, prototyped the highest-frequency tasks, and built a React Native app with offline queues, push reminders, photo capture, and sync when connectivity returned. Managers got a live status board; HQ got exportable compliance reports.
Approach
- 01
Floor research across opening, midday, and closing shifts
- 02
Prioritize the five tasks that caused the most missed work
- 03
Prototype UI with associates and revise for glove-friendly taps
- 04
Ship offline-first mobile + manager web console
- 05
Pilot in 12 stores, then plan phased regional rollout
Project timeline
Weeks 1–3
Field research
Store visits, task diary studies, and a scored backlog of operational pain.
Weeks 4–6
Product design
Flows for task queues, photo proof, escalation, and manager review.
Weeks 7–14
App & API build
React Native client, Node API, offline sync, push notifications, and reporting exports.
Weeks 15–16
Pilot
12-store pilot with weekly feedback loops and crash/ perf monitoring.
Weeks 17–18
Rollout plan
Training kits, admin tooling, and a region-by-region launch sequence.
Project notes
Engagement
Tell us the problem. We will return with a plan.
Share goals, constraints, timeline, and the systems you already run. You get a clear recommendation — fit, approach, and next step — without a theatrical pitch.